Privacy Policy


1. An overview of data protection
General information
The following information will provide you with an easy to navigate overview of what will happen with your
personal data when you visit this website. The term “personal data” comprises all data that can be used to
personally identify you. For detailed information about the subject matter of data protection, please consult
our Data Protection Declaration, which we have included beneath this copy.

Data recording on this website

Who is the responsible party for the recording of data on this website (i.e., the “controller”)?


The data on this website is processed by the operator of the website, whose contact information is available
under section “Information about the responsible party (referred to as the “controller” in the GDPR)” in this
Privacy Policy.

How do we record your data?

We collect your data as a result of your sharing of your data with us. This may, for instance be information
you enter into our contact form.
Other data shall be recorded by our IT systems automatically or after you consent to its recording during
your website visit. This data comprises primarily technical information (e.g., web browser, operating system,
or time the site was accessed). This information is recorded automatically when you access this website.

What are the purposes we use your data for?

A portion of the information is generated to guarantee the error free provision of the website. Other data
may be used to analyze your user patterns.

What rights do you have as far as your information is concerned?

You have the right to receive information about the source, recipients, and purposes of your archived
personal data at any time without having to pay a fee for such disclosures. You also have the right to demand
that your data are rectified or eradicated. If you have consented to data processing, you have the option to
revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to
demand that the processing of your data be restricted under certain circumstances. Furthermore, you have
the right to log a complaint with the competent supervising agency.
Please do not hesitate to contact us at any time if you have questions about this or any other data protection
related issues.

Analysis tools and tools provided by third parties

There is a possibility that your browsing patterns will be statistically analyzed when your visit this website.
Such analyses are performed primarily with what we refer to as analysis programs.

For detailed information about these analysis programs please consult our Data Protection Declaration
below.

2. Hosting and Content Delivery Networks (CDN)
Cloudflare

We use the “Cloudflare” service provided by Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107,
USA. (hereinafter referred to as “Cloudflare”).
Cloudflare offers a content delivery network with DNS that is available worldwide. As a result, the
information transfer that occurs between your browser and our website is technically routed via
Cloudflare’s network. This enables Cloudflare to analyze data transactions between your browser and our
website and to work as a filter between our servers and potentially malicious data traffic from the Internet.
In this context, Cloudflare may also use cookies or other technologies deployed to recognize Internet users,
which shall, however, only be used for the herein described purpose.

The use of Cloudflare is based on our legitimate interest in a provision of our website offerings that is as
error free and secure as possible (Art. 6 Sect. 1 lit. f GDPR).

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.cloudflare.com/privacypolicy/.

For more information on Cloudflare’s security precautions and data privacy policies, please follow this link:
https://www.cloudflare.com/privacypolicy/.

Google Cloud CDN

We use the Google Cloud CDN content delivery network. The provider is Google Ireland Limited (“Google”),
Gordon House, Barrow Street, Dublin 4, Ireland.

Google offers a globally distributed content delivery network. Technically, the transfer of information
between your browser and our website is routed through the Google network. This enables us to increase
the global accessibility and performance of our website.
The use of Google Cloud CDN is based on our legitimate interest in the most error-free and secure provision
of our website (Art. 6(1)(f) GDPR).

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://cloud.google.com/terms/eu-model-contract-clause.

You can find more information about Google Cloud CDN here:
https://cloud.google.com/cdn/docs/overview?hl=en.

3. General information and mandatory information
Data protection
The operators of this website and its pages take the protection of your personal data very seriously. Hence,
we handle your personal data as confidential information and in compliance with the statutory data
protection regulations and this Data Protection Declaration.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises
data that can be used to personally identify you. This Data Protection Declaration explains which data we
collect as well as the purposes we use this data for. It also explains how, and for which purpose the
information is collected.

We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications)
may be prone to security gaps. It is not possible to completely protect data against third-party access.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data processing controller on this website is:

Cizen Inc. sports and health AG
Fliederstrasse 9
4563 Gerlafingen

Phone: +41313714624
E-mail: [email protected]

The controller is the natural person or legal entity that single-handedly or jointly with others makes
decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail
addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain
with us until the purpose for which it was collected no longer applies. If you assert a justified request for
deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally
permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the
latter case, the deletion will take place after these reasons cease to apply.

Designation of a data protection officer as mandated by law

We have appointed a data protection officer for our company.

Olivier Marquardt
Fliederstrasse 9
4563 Gerlafingen
Schweiz

Phone: +41 79 345 05 95
E-mail: [email protected]

Information on data transfer to the USA

Our website uses, in particular, tools from companies based in the USA. When these tools are active, your
personal information may be transferred to the US servers of these companies. We must point out that the
USA is not a safe third country within the meaning of EU data protection law. US companies are required to
release personal data to security authorities without you as the data subject being able to take legal action
against this. The possibility cannot therefore be excluded that US authorities (e.g. secret services) may
process, evaluate, and permanently store your data on US servers for monitoring purposes. We have no
influence over these processing activities.

Revocation of your consent to the processing of data

A wide range of data processing transactions are possible only subject to your express consent. You can also
revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness
of any data collection that occurred prior to your revocation.

Right to object to the collection of data in special cases; right to object to direct
advertising (Art. 21 GDPR)

IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6 SECT. 1 LIT. E OR F GDPR, YOU
HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED
ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING
BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF
DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN
OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN
A POSITION TO PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF
YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF
THE PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS
(OBJECTION PURSUANT TO ART. 21 SECT. 1 GDPR).

IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING,
YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR AFFECTED
PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. THIS ALSO APPLIES TO PROFILING TO
THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR
PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES
(OBJECTION PURSUANT TO ART. 21 SECT. 2 GDPR)

Right to log a complaint with the competent supervisory agency

In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory
agency, in particular in the member state where they usually maintain their domicile, place of work or at the
place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other
administrative or court proceedings available as legal recourses.

Right to data portability

You have the right to demand that we hand over any data we automatically process on the basis of your
consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine
readable format. If you should demand the direct transfer of the data to another controller, this will be done
only if it is technically feasible.

SSL and/or TLS encryption

For security reasons and to protect the transmission of confidential content, such as purchase orders or
inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption
program. You can recognize an encrypted connection by checking whether the address line of the browser
switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If you are under an obligation to share your payment information (e.g. account number if you give us the
authority to debit your bank account) with us after you have entered into a fee-based contract with us, this
information is required to process payments.

Payment transactions using common modes of paying (Visa/MasterCard, debit to your bank account) are
processed exclusively via encrypted SSL or TLS connections. You can recognize an encrypted connection by
checking whether the address line of the browser switches from “http://” to “https://” and also by the
appearance of the lock icon in the browser line.

If the communication with us is encrypted, third parties will not be able to read the payment information you
share with us.

Information about, rectification and eradication of data

Within the scope of the applicable statutory provisions, you have the right to at any time demand
information about your archived personal data, their source and recipients as well as the purpose of the
processing of your data. You may also have a right to have your data rectified or eradicated. If you have
questions about this subject matter or any other questions about personal data, please do not hesitate to
contact us at any time.

Right to demand processing restrictions

You have the right to demand the imposition of restrictions as far as the processing of your personal data is
concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in
the following cases:
  • In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
  • If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data in lieu of demanding the eradication of this data. 
  • If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.
  • If you have raised an objection pursuant to Art. 21 Sect. 1 GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data – with the exception of their archiving
– may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to
protect the rights of other natural persons or legal entities or for important public interest reasons cited by
the European Union or a member state of the EU.

Rejection of unsolicited e-mails

We herewith object to the use of contact information published in conjunction with the mandatory
information to be provided in our Site Notice to send us promotional and information material that we have
not expressly requested. The operators of this website and its pages reserve the express right to take legal
action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.

4. Recording of data on this website

Cookie Consent with Usercentrics

This website uses the cookie consent technology of Usercentrics to obtain your consent to the storage of
certain cookies on your device or for the use of specific technologies, and to document the former in a data
protection compliant manner. The party offering this technology is Usercentrics GmbH, Rosental 4, 80331
München, Germany, website:
https://usercentrics.com/ (hereinafter referred to as “Usercentrics”).

Whenever you visit our website, the following personal data will be transferred to Usercentrics:

  • Your declaration(s) of consent or your revocation of your declaration(s) of consent
  • Your IP address
  • Information about your browser
  • Information about your device
  • The date and time you visited our website

Moreover, Usercentrics shall store a cookie in your browser to be able to allocate your declaration(s) of
consent or any revocations of the former. The data that are recorded in this manner shall be stored until you
ask us to eradicate them, delete the Usercentrics cookie or until the purpose for archiving the data no longer
exists. This shall be without prejudice to any mandatory legal retention periods.

Usercentrics uses cookies to obtain the declarations of consent mandated by law. The legal basis for the use
of specific technologies is Art. 6 Sect. 1 Sentence 1 lit. c GDPR.

Cookie Consent with Borlabs Cookie

Our website uses the Borlabs cookie consent technology to obtain your consent to the storage of certain
cookies in your browser and for their data privacy protection compliant documentation. The provider of this
technology is Borlabs - Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg, Germany (hereinafter
referred to as Borlabs).

Whenever you visit our website, a Borlabs cookie will be stored in your browser, which archives any
declarations or revocations of consent you have entered. These data are not shared with the provider of the
Borlabs technology.

The recorded data shall remain archived until you ask us to eradicate them, delete the Borlabs cookie on
your own or the purpose of storing the data no longer exists. This shall be without prejudice to any retention
obligations mandated by law. To review the details of Borlabs’ data processing policies, please visit
https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/

We use the Borlabs cookie consent technology to obtain the declarations of consent mandated by law for
the use of cookies. The legal basis for the use of such cookies is Art. 6 Sect. 1 Sentence 1 lit. c GDPR.

Cookie Consent with Cookiebot

Our website uses Cookie Content technology from Cookiebot to obtain your consent to the storage of
certain cookies on your end device and to document this in a data protection-compliant manner. The
provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter
“Cookiebot”).

When you enter our website, a connection is established with the Cookiebot servers to obtain your consent
and provide you with other explanations regarding the use of cookies. Cookiebot will then store a cookie in
your browser to identify the consent you have given or its revocation. The data collected in this way is stored
until you request us to delete it, delete the Cookiebot cookie itself or the purpose for which the data is
stored no longer applies. Mandatory legal storage obligations remain unaffected.

Cookiebot is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art.
6(1)(1)(c) GDPR.

Cookie Consent with Consent Manager Provider

Our website uses the Consent Manager Provider cookie consent technology to obtain your consent to the
storage of certain cookies on your device and data protection legislation compliant documentation of the
former. The party offering this technology is Jaohawi AB, Håltegelvägen 1b, 72348 Västerås, Sweden,
website:
https://www.consentmanager.de (hereinafter referred to as “Consent Manager Provider”).

Whenever you visit our website, a connection with the Consent Manager Provider’s servers will be
established to obtain your consent and other declarations regarding the use of cookies.

Moreover, Consent Manager Provider shall store a cookie in your browser to be able to allocate your
declaration(s) of consent or any revocations of the former. The data that are recorded in this manner shall be
stored until you ask us to eradicate them, delete the Consent Manager Provider cookie or until the purpose
for archiving the data no longer exists. This shall be without prejudice to any mandatory legal retention
periods.

Consent Manager Provider uses cookies to obtain the declarations of consent mandated by law. The legal
basis for the use of such cookies is Art. 6 Sect. 1 Sentence 1 lit. c GDPR.

Server log files

The provider of this website and its pages automatically collects and stores information in so-called server
log files, which your browser communicates to us automatically. The information comprises:

  • The type and version of browser used
  • The used operating system
  • Referrer URL
  • The hostname of the accessing computer
  • The time of the server inquiry
  • The IP address

This data is not merged with other data sources.

This data is recorded on the basis of Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate
interest in the technically error free depiction and the optimization of the operator’s website. In order to
achieve this, server log files must be recorded.

Contact form

If you submit inquiries to us via our contact form, the information provided in the contact form as well as any
contact information provided therein will be stored by us in order to handle your inquiry and in the event
that we have further questions. We will not share this information without your consent.

The processing of these data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the execution
of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is
based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 Para. 1 lit.
f GDPR) or on your agreement (Art. 6 Para. 1 lit. a GDPR) if this has been requested.

The information you have entered into the contact form shall remain with us until you ask us to eradicate the
data, revoke your consent to the archiving of data or if the purpose for which the information is being
archived no longer exists (e.g., after we have concluded our response to your inquiry). This shall be without
prejudice to any mandatory legal provisions, in particular retention periods.

Request by e-mail, telephone, or fax

If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name,
request) will be stored and processed by us for the purpose of processing your request. We do not pass these
data on without your consent.

These data are processed on the basis of Art. 6 Sect. 1 lit. b GDPR if your inquiry is related to the fulfillment
of a contract or is required for the performance of pre-contractual measures. In all other cases, the data are
processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art. 6
Sect. 1 lit. f GDPR) or on the basis of your consent (Art. 6 Sect. 1 lit. a GDPR) if it has been obtained.

The data sent by you to us via contact requests remain with us until you request us to delete, revoke your
consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request).
Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Calendly

You can make appointments with us on our website. We use the “Calendly” tool for booking appointments.
The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter
“Calendly”).

To book an appointment, enter the requested data and the desired date in the screen provided. The data
entered will be used for planning, executing and, if necessary, for the follow-up of the appointment. The
appointment data is stored for us on the servers of Calendly, whose privacy policy can be viewed here:
https://calendly.com/de/pages/privacy.

The data you have entered will remain with us until you ask us to delete it, revoke your consent for storage
or the purpose for which the data was stored ceases to apply. Mandatory legal provisions, in particular
retention periods, remain unaffected.

The legal basis for data processing is Art. 6(1)(f) of the GDPR). The website operator has a justified interest in
making appointments with interested parties and customers in as uncomplicated a manner as possible.

The data transfer to the USA is based on the standard contractual clauses of the European Commission.
Details can be found here:
https://calendly.com/pages/dpa.

Acuity Scheduling

On our website you have the possibility to make appointments with us. We use the Acuity Scheduling tool
for booking appointments. The provider is Squarespace Ireland Limited, Le Pole House, Ship Street Great,
Dublin 8, Ireland (hereinafter “Acuity Scheduling”). The parent company of Acuity Scheduling is Squarespace
Inc. based in the USA.

To book an appointment, enter the desired data and the desired date in the screen provided. The data
entered will be used for the planning, performance and, if necessary, follow-up of the appointment. The
appointment data is stored for us on the servers of Acuity Scheduling, whose privacy policy you can view
here:
https://de.squarespace.com/datenschutz.

The data you enter will remain with us until you request us to delete it or revoke your consent to store it or
the purpose for storing the data no longer applies. Mandatory legal provisions, in particular retention
periods, are not affected by this.
The legal basis for the data processing is Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate
interest in making it as easy as possible to arrange appointments with interested parties and customers. If
consent is given, Art. 6 para. 1 lit. a GDPR is the legal basis for data processing; consent can be revoked at
any time.

The data transfer to Squarespace Inc. in the USA is based on the standard contractual clauses of the EU
Commission. You can find details here:
https://help.acuityscheduling.com/hc/en-us/articles/360003334751-General-Data-Protection-Regulation-
GDPR-.

Jameda

We have integrated Jameda on this website. The provider is Jameda GmbH, St.-Cajetan-Str. 41, 81669
Munich, Germany (hereinafter “Jameda”).

Jameda provides an online appointment tool that we can integrate on our website. We can also integrate a
seal of approval from Jameda on our website. If you make an appointment with us online, the data you enter
for this purpose will be stored on Jameda’s servers. In addition, Jameda briefly logs your IP address, your
referrer URL and the time of access and can detect that you have made an inquiry with us; this data is used
exclusively for the technical provision of the service and is then automatically deleted again.

The use of Jameda is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest to
make appointments as uncomplicated as possible. If appropriate consent has been obtained, the processing
is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; consent can be revoked at any time.

Registration on this website

You have the option to register on this website to be able to use additional website functions. We shall use
the data you enter only for the purpose of using the respective offer or service you have registered for. The
required information we request at the time of registration must be entered in full. Otherwise, we shall
reject the registration.

To notify you of any important changes to the scope of our portfolio or in the event of technical
modifications, we shall use the e-mail address provided during the registration process.

We shall process the data entered during the registration process on the basis of your consent (Art. 6 Sect. 1
lit. a GDPR).

The data recorded during the registration process shall be stored by us as long as you are registered on this
website. Subsequently, such data shall be deleted. This shall be without prejudice to mandatory statutory
retention obligations.

Registration with Google

Instead of registering directly on this website, you can register with Google. The provider of this service is
Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To register with Google, you must only enter your Google name and password. Google will identify you and
confirm your identity to our website.

When you sign in with Google, we may be able to use certain information in your account to complete your
profile with us. You decide whether you want this information to be used and if so, which information it is,
within the framework of your Google security settings, which you can find here:
https://myaccount.google.com/security and
https://myaccount.google.com/permissions.

The data processing associated with Google’s registration is based on our legitimate interest in making the
registration process as simple as possible for our users (Art. 6(1)(f) GDPR). Since the use of the registration
function is voluntary and the users themselves can decide on the respective access options, no conflicting
predominant rights of the data subjects are apparent.

Registration with Facebook Connect

Instead of registering directly on this website, you also have the option to register using Facebook Connect.
The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According
to Facebook’s statement the collected data will be transferred to the USA and other third-party countries
too.
If you decide to register via Facebook Connect and click on the “Login with Facebook”/„Connect with
Facebook” button, you will be automatically connected to the Facebook platform. There, you can log in using
your username and password. As a result, your Facebook profile will be linked to this website or our services.
This link gives us access to the data you have archived with Facebook. These data comprise primarily the
following:

  • Facebook name
  • Facebook profile photo and cover photo
  • Facebook cover photo
  • E-mail address archived with Facebook
  • Facebook-ID
  • Facebook friends lists
  • Facebook Likes (“Likes” information)
  • Date of birth
  • Gender
  • Country
  • Language

This information will be used to set up, provide and customize your account.

The registration via Facebook Connect and the affiliated data processing transactions are implemented on
the basis of your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke this consent at any time, which shall
affect all future transactions thereafter.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to
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Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively
to the collection of the data and its forwarding to Facebook. The processing by Facebook that takes place
after the onward transfer is not part of the joint responsibility. The obligations incumbent on us jointly have
been set out in a joint processing agreement. The wording of the agreement can be found under:
https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for
providing the privacy information when using the Facebook tool and for the privacy-secure implementation
of the tool on our website. Facebook is responsible for the data security of Facebook products. You can
assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with
Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://de-de.facebook.com/help/566994660333381 and
https://www.facebook.com/policy.php.

For more information, please consult the Facebook Terms of Use and the Facebook Data Privacy Policies.
Use these links to access this information:
https://www.facebook.com/about/privacy/ and
https://www.facebook.com/legal/terms/.

5. Social media

Facebook plug-ins (Like & Share button)

We have integrated plug-ins of the social network Facebook on this website. The provider of this service is
Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook’s statement the
collected data will be transferred to the USA and other third-party countries too.

You will be able to recognize Facebook plug-ins by the Facebook logo or the “Like” button on this website. An
overview of the Facebook plug-ins is available under the following link:
https://developers.facebook.com/docs/plugins/.

Whenever you visit this website and its pages, the plug-in will establish a direct connection between your
browser and the Facebook server. As a result, Facebook will receive the information that you have visited
this website with your plug-in. However, if you click the Facebook “Like” button while you are logged into
your Facebook account, you can link the content of this website and its pages with your Facebook profile. As
a result, Facebook will be able to allocate the visit to this website and its pages to your Facebook user
account. We have to point out, that we as the provider of the website do not have any knowledge of the
transferred data and its use by Facebook. For more detailed information, please consult the Data Privacy
Declaration of Facebook at:
https://www.facebook.com/privacy/explanation.

If you do not want Facebook to be able to allocate your visit to this website and its pages to your Facebook
user account, please log out of your Facebook account while you are on this website.

The use of the Facebook plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a
legitimate interest in being as visible as possible on social media. If a respective declaration of consent has
been obtained, the data shall be processed exclusively on the basis of Art. 6 Sect. 1 lit. a GDPR. This
declaration of consent may be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to
Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
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are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively
to the collection of the data and its forwarding to Facebook. The processing by Facebook that takes place
after the onward transfer is not part of the joint responsibility. The obligations incumbent on us jointly have
been set out in a joint processing agreement. The wording of the agreement can be found under:
https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for
providing the privacy information when using the Facebook tool and for the privacy-secure implementation
of the tool on our website. Facebook is responsible for the data security of Facebook products. You can
assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with
Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://de-de.facebook.com/help/566994660333381 and
https://www.facebook.com/policy.php.

Twitter plug-in

We have integrated functions of the social media platform Twitter into this website. These functions are
provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07,
Ireland. While you use Twitter and the “Re-Tweet” function, websites you visit are linked to your Twitter
account and disclosed to other users. During this process, data are transferred to Twitter as well. We must
point out, that we, the providers of the website and its pages do not know anything about the content of the
data transferred and the use of this information by Twitter. For more details, please consult Twitter’s Data
Privacy Declaration at:
https://twitter.com/en/privacy.

The use of Twitter plug-ins is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate
interest in being as visible as possible on social media. If a respective declaration of consent has been
obtained, the data shall be processed exclusively on the basis of Art. 6 Sect. 1 lit. a GDPR. This declaration of
consent may be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://gdpr.twitter.com/en/controller-to-controller-transfers.html.

You have the option to reset your data protection settings on Twitter under the account settings at
https://twitter.com/account/settings.

Instagram plug-in

We have integrated functions of the public media platform Instagram into this website. These functions are
being offered by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

If you are logged into your Instagram account, you may click the Instagram button to link contents from this
website to your Instagram profile. This enables Instagram to allocate your visit to this website to your user
account. We have to point out that we as the provider of the website and its pages do not have any
knowledge of the content of the data transferred and its use by Instagram.

Data are stored and analyzed on the basis of Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate
interest in the highest possible visibility on social media. If a respective declaration of consent has been
obtained, the data will be processed exclusively on the basis of Art. 6 Sect. 1 lit. a DGDPR. Any such consent
may be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to
Facebook or Instagram, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour,
Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is
limited exclusively to the collection of the data and its forwarding to Facebook or Instagram. The processing
by Facebook or Instagram that takes place after the onward transfer is not part of the joint responsibility.
The obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of
the agreement can be found under:

https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for
providing the privacy information when using the Facebook or Instagram tool and for the privacy-secure
implementation of the tool on our website. Facebook is responsible for the data security of Facebook or
Instagram products. You can assert data subject rights (e.g., requests for information) regarding data
processed by Facebook or Instagram directly with Facebook. If you assert the data subject rights with us, we
are obliged to forward them to Facebook.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://help.instagram.com/519522125107875 and
https://de-de.facebook.com/help/566994660333381.

For more information on this subject, please consult Instagram’s Data Privacy Declaration at:
https://instagram.com/about/legal/privacy/.

Tumblr plug-in

This website and its pages use buttons of the Tumblr platform. The provider is Tumblr, Inc., 35 East 21st St,
10th Floor, New York, NY 10010, USA.

These buttons enable you to share a report or a page on Tumblr or to follow the provider on Tumblr. If you
access one of our websites via the Tumblr button, your browser will establish a direct connection with
Tumblr’s servers. We do not have any control over the volume of data Tumblr collects and transfers with the
assistance of this plug-in. Based on the current status of the information we have the IP address of the user
and the URL of the respective website are both transferred.

Data are stored and analyzed on the basis of Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate
interest in the highest possible visibility on social media. If a respective declaration of consent has been
obtained, the data will be processed exclusively on the basis of Art. 6 Sect. 1 lit. a DGDPR. Any such consent
may be revoked at any time.

For further information on this subject, please consult Tumblr’s Data Privacy Declaration at:
https://www.tumblr.com/privacy/en.

LinkedIn plug-in

This website uses functions of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company,
Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Any time you access a page of this website that contains functions of LinkedIn, a connection to LinkedIn’s
servers is established. LinkedIn is notified that you have visited this website with your IP address. If you click
on LinkedIn’s “Recommend” button and are logged into your LinkedIn account at the time, LinkedIn will be in
a position to allocate your visit to this website to your user account. We have to point out that we as the
provider of the websites do not have any knowledge of the content of the transferred data and its use by
LinkedIn.

The use of the LinkedIn plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a
legitimate interest in being as visible as possible on social media. If a respective declaration of consent has
been obtained, the data shall be processed exclusively on the basis of Art. 6 Sect. 1 lit. a GDPR. This
declaration of consent may be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.linkedin.com/help/linkedin/answer/62538/datenubertragung-aus-der-eu-dem-ewr-und-derschwe...?lang=en. 

For further information on this subject, please consult LinkedIn’s Data Privacy Declaration at:
https://www.linkedin.com/legal/privacy-policy.

XING plug-in

This website uses functions of the XING network. The provider is the New Work SE, Dammtorstraße 30,
20354 Hamburg, Germany.

Any time one of our sites/pages that contains functions of XING is accessed, a connection with XING’s
servers is established. As far as we know, this does not result in the archiving of any personal data. In
particular, the service does not store any IP addresses or analyze user patterns.

Data are stored and analyzed on the basis of Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate
interest in the highest possible visibility on social media. If a respective declaration of consent has been
obtained, the data will be processed exclusively on the basis of Art. 6 Sect. 1 lit. a DGDPR. Any such consent
may be revoked at any time.

For more information on data protection and the XING share button please consult the Data Protection
Declaration of Xing at:
https://www.xing.com/app/share?op=data_protection.

Pinterest plug-in

We use social plug-ins of the social network Pinterest on this website. The network is operated by Pinterest
Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

If you access a site or page that contains such a plug-in, your browser will establish a direct connection with
Pinterest’s servers. During this process, the plug-in transfers log data to Pinterest’s servers in the United
States. The log data may possibly include your IP address, the address of the websites you visited, which also
contain Pinterest functions. The information also includes the type and settings of your browser, the data
and time of the inquiry, how you use Pinterest and cookies.

Data are stored and analyzed on the basis of Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate
interest in the highest possible visibility on social media. If a respective declaration of consent has been
obtained, the data will be processed exclusively on the basis of Art. 6 Sect. 1 lit. a DGDPR. Any such consent
may be revoked at any time.

For more information concerning the purpose, scope and continue processing and use of the data by
Pinterest as well as your affiliated rights and options to protect your private information, please consult the
data privacy information of Pinterest at:
https://about.pinterest.com/en/privacy-policy.

6. Analysis tools and advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street,
Dublin 4, Ireland

The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other
technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store
cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via
it. However, the Google Tag Manager does collect your IP address, which may also be transferred to
Google’s parent company in the United States.

The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate
interest in the quick and uncomplicated integration and administration of various tools on his website. If the
relevant consent has been requested, the processing is carried out exclusively on the basis of Art. 6(1)(a)
GDPR; the consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider of this service is
Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that
end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the
utilized operating system and the user’s origin. Google may consolidate these data in a profile that is
allocated to the respective user or the user’s device.

Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the
user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by
Google is, as a rule transferred to a Google server in the United States, where it is stored.

This analysis tool is used on the basis of Art. 6 Sect. 1 lit. f GDPR. The operator of this website has a
legitimate interest in the analysis of user patterns to optimize both, the services offered online and the
operator’s advertising activities. If a corresponding agreement has been requested (e.g., an agreement to the
storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the
agreement can be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymization

On this website, we have activated the IP anonymization function. As a result, your IP address will be
abbreviated by Google within the member states of the European Union or in other states that have ratified
the Convention on the European Economic Area prior to its transmission to the United States. The full IP
address will be transmitted to one of Google’s servers in the United States and abbreviated there only in
exceptional cases. On behalf of the operator of this website, Google shall use this information to analyze
your use of this website to generate reports on website activities and to render other services to the
operator of this website that are related to the use of the website and the Internet. The IP address
transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in
Google’s possession.

Browser plug-in

You can prevent the recording and processing of your data by Google by downloading and installing the
browser plugin available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en.

For more information about the handling of user data by Google Analytics, please consult Google’s Data
Privacy Declaration at:
https://support.google.com/analytics/answer/6004245?hl=en.

Contract data processing

We have executed a contract data processing agreement with Google and are implementing the stringent
provisions of the German data protection agencies to the fullest when using Google Analytics.

Demographic parameters provided by Google Analytics

This website uses the “demographic characteristics” function of Google Analytics, to be able to display to the
website visitor compatible ads within the Google advertising network. This allows reports to be created that
contain information about the age, gender, and interests of the website visitors. The sources of this
information are interest-related advertising by Google as well as visitor data obtained from third-party
providers. This data cannot be allocated to a specific individual. You have the option to deactivate this
function at any time by making pertinent settings changes for advertising in your Google account or you can
generally prohibit the recording of your data by Google Analytics as explained in section “Objection to the
recording of data”.

Google Analytics E-Commerce-Tracking

This website uses the “E-Commerce Tracking” function of Google Analytics. With the assistance of ECommerce
Tracking, the website operator is in a position to analyze the purchasing patterns of website
visitors with the aim of improving the operator’s online marketing campaigns. In this context, information,
such as the orders placed, the average order values, shipping costs and the time from viewing the product to
making the purchasing decision are tracked. These data may be consolidated by Google under a transaction
ID, which is allocated to the respective user or the user’s device.

Archiving period

Data on the user or incident level stored by Google linked to cookies, user IDs or advertising IDs (e.g.,
DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 14 month. For details,
please click the following link:
https://support.google.com/analytics/answer/7667196?hl=en

Hotjar

This website utilizes Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit
Street, St Julians STJ 1000, Malta, Europe (website:
https://www.hotjar.com).

Hotjar is a tool used to analyze your user patterns on this website. Hotjar allows us to for instance record
your mouse and scroll movements as well as your click. During this process, Hotjar also has the capability to
determine how long your cursor remained in a certain position. Based on this information, Hotjar compiles
so-called Heatmaps, that make possible to determine which parts of the website the website visitor reviews
with preference.

We are also able to determine how long you have stayed on a page of this website and when you left. We can
also determine at which point you suspended making entries into a contact form (so-called conversion
funnels).

Furthermore, Hotjar can be deployed to obtain direct feedback from website visitors. This function aims at
the improvement of the website offerings of the website operator.

Hotjar uses technologies that make it possible to recognize the user for the purpose of analyzing the user
patterns (e.g., cookies or the deployment of device fingerprinting).

The use of this analysis tool is based on Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate
interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising. If a
corresponding agreement has been requested (e.g., an agreement to the storage of cookies), the processing
takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.

Deactivation of Hotjar

If you would like to deactivate the recording of data by Hotjar, please click on the link below and follow the
instructions provided under the link:
https://www.hotjar.com/opt-out.

Please keep in mind that you will have to separately deactivate Hotjar for every browser and every device.

For more detailed information about Hotjar and the data to be recorded, please consult the Data Privacy
Declaration of Hotjar under the following link:
https://www.hotjar.com/privacy.

WordPress Statistics

This website uses “WordPress Statistics” to statistically evaluate visitor access. The provider is Automattic
Inc, 60 29th Street #343, San Francisco, CA 94110-4929, USA.

WordPress Statistics uses technologies that enable the recognition of the user for the purpose of analyzing
user behavior (e.g. cookies or device fingerprinting). WordPress Stats collects for analysis, among other
things, log files (referrer, IP address, browser, etc.), the origin of website visitors (country, city) and what
actions they have taken on the site (e.g. clicks, views, downloads). The collected information concerning the
use of this website is stored on servers in the United States. Your IP address is rendered anonymous after
processing and prior to the storage of the data.

The use of this analysis tool is based on Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate
interest in the anonymous analysis of user patterns, in order to optimize the operator’s web offerings and
advertising. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies),
the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be
revoked at any time.

WP Statistics

This website uses the WP Statistics analysis tool to evaluate visitor accesses statistically. The provider is
Veronalabs, ARENCO Tower, 27th Floor, Dubai Media City, Dubai, Dubai 23816, UAE (
https://veronalabs.com).

WP Statistics can be used to analyze the use of our website. In doing so, WP Statistics records, among other
things, log files (IP address, referrer, browser used, origin of the user, search engine used) and actions that
the website visitors have taken on the site (e.g. clicks and views).

The data collected with WP Statistics is stored exclusively on our own server and is not passed on to
WordPress.

The use of this analysis tool is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the anonymized
analysis of user behavior in order to optimize both our websites and our advertising. If consent has been
requested (e.g. consent to the storage of cookies), processing will be carried out exclusively on the basis of
Art. 6(1)(a) GDPR; consent may be revoked at any time.

Google Ads

The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland
Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user
enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based
on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the
website operator, we can analyze these data quantitatively, for instance by analyzing which search terms
resulted in the display of our ads and how many ads led to respective clicks.

The use of Google Ads is based on Art. 6 Sect. 1 lit. et seq. GDPR. The website operator has a legitimate
interest in marketing the operator’s services and products as effectively as possible.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://policies.google.com/privacy/frameworks and
https://privacy.google.com/businesses/controllerterms/mccs/.

Google AdSense

This website uses Google AdSense, a service for the integration of ads. The provider of this service is Google
Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the assistance of Google Adsense, we are in a position to place targeted ads by third parties on our site.
The contents of the ads are based on your interests, which Google determines based on your past user
patterns. Moreover, when choosing compatible ads, context information, such as your location, the content
of the visited website or Google search terms you have entered, will be taken into account.

Google AdSense uses Cookies, Web Beacons (invisible graphics) and comparable recognition technologies.
As a result, it is possible to analyze information, such as visitor traffic data, on these sites.

The usage information for this website (including your IP address) recorded by Google Adsense and delivery
of advertising formats are transferred to a Google server in the United States, where the information is
stored. Google may share this information with one of its contracting partners. However, Google will not link
your IP address with any other of your stored information.

Our use of AdSense is based on Art. 6 Sect. 1 lit. et seq. GDPR. The website operator has a legitimate interest
in the marketing of the operator’s website that is as effective as possible. If a respective declaration of
consent was requested, processing shall occur exclusively on the basis of Art. 6 Sect. 1 lit. a GDPR; the given
consent may be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.

Google Conversion-Tracking

This website uses Google Conversion Tracking. The provider of this service is Google Ireland Limited
(“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the assistance of Google Conversion Tracking, we are in a position to recognize whether the user has
completed certain actions. For instance, we can analyze the how frequently which buttons on our website
have been clicked and which products are reviewed or purchased with particular frequency. The purpose of
this information is to compile conversion statistics. We learn how many users have clicked on our ads and
which actions they have completed. We do not receive any information that would allow us to personally
identify the users. Google as such uses cookies or comparable recognition technologies for identification
purposes.

We use Google Conversion Tracking on the basis of Art. 6 Sect. 1 lit. et seq. GDPR. The operator of the
website has a legitimate interest in the analysis of the user patterns with the aim of optimizing both, the
operator’s web presentation and advertising. If a respective declaration of consent was requested (e.g.,
concerning the storage of cookies), processing shall occur exclusively on the basis of Art. 6 Sect. 1 lit. a
GDPR; the given consent may be revoked at any time.

For more information about Google Conversion Tracking, please review Google’s data protection policy at: